The Illustration of cities in Iran is a project I designed parallel to the unveiling of Tapsi’s new visual identity. The aim was to provide integrated visuals of the cities where Tapsi is active and the result would support visual materials needed for promoting products and services by the brand of Tapsi.
The buildings, urban and geographical elements of each city are visualized in a simple format aimed for easy recognition, while keeping in harmony with Tapsi’s new visual identity.
The flat composition of visual elements as reminiscent of the space depiction style in Iranian classical paintings. This allowed for a great degree of flexibility for the visual elements to be used in various image proportions from an extra landscape setting to portrait image frames.
These designs provided ingredients for Tapsi’s visual communication whether they were used individually in a layout or used extensively and dominantly in social media, posters or billboards.
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